Friday, 27 February 2009

What a god dam legend

Most fashion photography is done by gay people finding women sexy,” Teller says, “which is sort of not sexy at all, at least to a heterosexual man. She’s so retouched, so airbrushed, without any human response at all, and, well, you don’t really want to fuck a doll.

I just turn the page,” Teller says of those very glossy fashion shots. “It doesn’t really interest me very much. My work has nothing to do with that. I just really like women, and I like men, and I like children, and I like eating, and I like doing everything. It’s something real. I’m for the individual human being, not some plastic figure some gay guy thought out. That’s valid for something, but it’s not my cup of tea.”

There is grit to a Juergen Teller photograph, even when it’s one of his lucrative high-fashion ads. A kind of raw, what-you-see-is-what-you-get sensibility that shows the sometimes very ugly side of a supposedly beautiful business. The photographs are undeniably sexy, but sexy in the sense that you can practically smell them.

Juergen touches on the futility of it all—of trying to look beautiful, the futility of trying to keep up your sagging breasts or of fitting into a certain dress. So much fashion photography builds this false sense and maintains the myth. Juergen’s pictures cut through all that, but they’re not depressing. What’s really depressing is not Juergen’s pictures, but the mindless objectification of women as clothes hangers who pose and wear clothes, but there’s nothing to the picture apart from that it’s a sales tool.”

At the moment i am doing a add campaign based on Vivienne Westwoods add campaign with Pamela Anderson in them. Juergen teller is the photographer. he never Eva retouches his photos and Rather than saturating the colors and bleeding his image off the edge of a page, as is typical for a fashion shoot, Teller uses a raw flash that blasts his subjects and keeps his colors soft and somewhat muted. And the pictures are always surrounded by loads of white space.
this is something i wish to achieve.
that i get to the point that i understand how a camera and lighting set up works-that i will never have to retouch a photo.

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