the idea for this shoot, was to invite the viewer into a situation they probably wouldn't be invited into, making the adds more personal and less informal-unlike the everyday glossy magazine shoots.the photos are over bleached by the bright flash-this is a format i chose to use just like the actual photographer for Vivienne westwoods add campaigns (Juergen Teller)
they are supposed to show a carefree, social event modeling clothes and making her style look social,fun, and something the viewer wants to be part off.
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